Your company logo is your identity and will create your brand with the help of your marketing strategy.
Big brands have been changing their logos to keep their brand connected with their market. Some companies like Yahoo, took 18 years to rethink about a new logo, the company is now doing a marketing campaign for 30 days, revealing in September a new image.
But all the big brands did it at some point, think about Coca-Cola, McDonald, Apple,… but small brand also need to do it to keep connected and updated with new trend and changes in a new digital world, where social media is the biggest tool to create your brand.
Do you feel that your logo doesn’t look good to add to your social media page? Or maybe people stopped telling you how good it looks. Well maybe it’s time to rebrand your business image. Refresh it will be an opportunity to do a marketing campaign and remind all your clients/customers that you are still here and doing business. It’s a great way to stay ahead of your competitors and develop new leads and get new customers.
To find out about how colours and fonts affect your brand, check this infographic designed by 123Print: