Are you worried that your traditional marketing is just a hole in your budget? Maybe you don’t know how to complement it with all the free Social Media tools?
Do you have a proper marketing plan? I mean a writing one even if in a simple plain language?
Marketing is not difficult to understand but the way is changing could be difficult to notice by some business.
A lot of companies will just see that maybe their advertising is not bringing leads, or the leaflets are not bringing more calls… well Social Media is here to stay and it brings us a huge number of free tools to brand yourself and your business more efficiently.
Websites like LinkedIn, Twitter, Facebook, WordPress Blogs, Infographics, … there are plenty of networking events, free webinars, videos and informative blogs, and much more, that will give you the necessary knowledge to work out what is marketing all about.
Of course you may don’t have the time, that’s the reason people like me are here to help you creating your marketing strategy and apply it with creative and bespoke design ideas. I wrote an article some time ago about Design & Marketing Consultancy and Research.
I feel really proud that I am a very resourceful person since young age. Problems are for me opportunities with work uniform!!!
“Problems are only opportunities in work clothes.” by Henry Kaiser
Before Social Media came, you would need to put your products and services in front of your customers eyes, you would need to convince them that you are the best in what you do and you would give them the best price and quality.
Today things are a bit different, you don’t need to convince your customer, you will need yes to be where your customer is and inform him about what you do and positioning yourself to engage with them. You need to promote and brand yourself and your business. But their decision will be made probably from a recommendation or from watching an informative video from your website or YouTube, or maybe a friend or someone (could have been you) on Twitter, told them to visit your website because you are highly recommended .
People are looking for information, for recommendations, for the top 10, for the best sale and deal … they will make their mind and go to your shop or website and buy from you when they convince themselves. So are you in those lists? Are you being recommended, do you share information that will help to understand your products or services? Be where they are, listen to their needs and offer your advantage and benefits.
The traditional 4Ps are now at last 7Ps in the marketing mix, there is more out there than before and if you are not prepared to change it will be your customers that will change and go someone else instead!!!
But first let me tell you some of the reasons your marketing may not be working anyway.
1. Do you believe in your product or service?
Lack of commitment and disbelief in your business is one of the main reasons of poor results. You need to know well what and why do you sell and how you are promoting it. Commitment is a important key, believe in what you do and share your enthusiasm with your customers and clients. That is one of the tips to improve your sales and increase your profits.
2. Are you doing similar to your competitors?
Have you done your marketing research? How do you compare with your competitors?
You need to have an USP (Unique selling proposition), so you know why your clients will by from you instead.
Marketing research is very important, you need to know where you are compared with other companies, who is buying, when and where, what strategies are your competitors using that may be taking customers from you? Otherwise how do you know where and how to promote yourself?
Do it with DIY or get an expert to help you!
3. ‘Keep It Simple Stupid’ – KISS
This is one of the rules of marketing, people sometimes complicate things when a simple plain idea works better.
Clear, simple and original ideas will always bring you more profits. Be clear with your customers, be simple explaining what you do and sell, be original and stand out from your competition.
Also here… Do it with DIY or get an expert to help you!
If you are still worried that your traditional marketing is just a hole in your budget, is an expense instead of an investment or maybe you don’t know how to complement it with all the free Social Media tools… get inspired with my great Business & Marketing tips, or…
Please call me on 01737 763189 or send me an email to firstname.lastname@example.org