Attracting your ideal profile client and get those word of mouth referrals will be a reflection on the way you focus.
Focus on your potential clients, rather than trying to appeal to all of them, gives them a reason to talk about you. Why you may think…
Your potential clients will feel as if you truly understand them. Your communications, your marketing will be relevant, will also feel directly relevant to them.
When the people in your targeted niche feel that way about what you do and show, they will tell their friends too.
So soon you will be attracting more targeted clients and more word of mouth referrals, just by changing your targeted content.
The key is really focus exclusively on delighting, to a targeted niche of your marketplace. These should be the people you most want to attract, your ideal profile of client. Be directly relevant, delight them and then watch your work spread.