Home » Brand and business image
Category Archives: Brand and business image
We have been creating and redesigning many business identities, making sure they reflect the products or services and stand out from competitors.
Through skill and knowledge, ideas and ability, we have created clear, simple and original images, to embody the core of each business.
We design not just a logo, but we can also help you create your brand. We can design all your marketing material, for traditional and digital use.
Do I need a stationery for my business?
Some of our clients are not sure they need a stationery for their business. We believe that each client will have different needs as their businesses are all different. Let see some case studies together…
Artideas is my business and it will be my first case. I have been using stationery for myself since I have started in 2005. I believe my business image have to be in every document produced, printed or sent digitally, people need to know who I am and what I do, and my business image is my first impression, it will reflect in my presentation skills in meetings and through my documents and promotional material. Things I use:
- business cards – great for networking events, exhibitions and meetings
- letterheads – for my direct mail, I use a similar template for my invoices and proposals/quotations
- bespoke envelopes – my envelopes are bespoke with my logo and watermark in the front and a return address on the back flap. My envelopes will probably not go straight to a bin, at last will make some impression because they will be sent to the right person and will look different from the others.
- email signature/newsletters – two great tools to communicate digitally and excellent opportunities to promote your business image.
- Social Media – I have my business image in LinkedIn and Twitter, I also add my portfolio when possible
- website – great tool to show case studies and portfolio, tells who I am and why you should work with me, gives you testimonials and good samples of work done.
- blog – marketing tips for business, something I have been build up slowly because my clients keep asking me for marketing tips and I have very little time for blogging. I try to write something once or twice a week. I Will get better, this is just the beginning. I am also available for marketing consultations.
Raffles has been crafting kitchens for over 15 years and offer various styles from traditional to contemporary.
They are based in Redhill and work throughout the area including Reigate offering the complete kitchen service for the kitchen of your dreams.
We have recreated Raffles’ business logo and all their stationery, carrier bags, signage
and vehicle decoration.
Stationery they use:
- business cards
- various bespoke envelopes
- compliment slips
- various forms (estimate order, cash sale, delivery note)
Pragma Consultancy’s case study
Pragma Consultancy designs the learning strategies organisations require to deliver their corporate aims and priorities – their approach is unashamedly business driven.
We have recreated Pragma Consultancy’ business cards, email signature and website.
For each website page, we have developed a different illustration, with the business values in mind.
Pragma Consultancy is one of those business that uses email as the right solution for communications. They don’t use direct mail or other stationery solutions. A basic template will be enough for this type of business.
Stationery they use:
- business cards
- email signature
These are two different case studies that will show how different business needs can be.
Think about your business, how important is to use a printed stationery or maybe just a digital version of it?
For more samples and case studies visit our website.
We have recreated Raffles’ business logo and all their stationery, carrier bags, signage and vehicle decoration.
Raffles has been crafting kitchens for over 15 years and offer various styles from traditional to contemporary. They are based in Redhill and work throughout the area including Reigate offering the complete kitchen service for the kitchen of your dreams.
When we approached them, their logo was not showing who they are or what they sell. The only requirement was to keep the red colour.
So after some deep research about the core of the business, we find out that they got the name inspired by the “Raffles bridge”. So the logo reflects the bridge, water and taps, as the elements related with the kitchens and bathrooms. The squares are a quick reference to the tiles that we see in the kitchens and bathrooms.
“An amazing and friendly service. Will work with Artideas again and recommend them.”
With our expertise in Brand, Design & Marketing, you can have the best business identity you have been inspired to have. It will reflect your products or services and will stand out from your competitors.
Through skill and knowledge, ideas and ability, we create a clear, simple, original image, to embody the core of your business. Not just designing a logo, but also helping you to create your brand. From here you can have all your marketing material, for traditional and digital use, bespoke and really reflecting what you do and who you are.
Then why not brand or rebrand yourself?
You may be thinking that you are not a designer and don’t know about marketing or social media. Do you know your business? Do you have a business proposition? Do you know your USP? Do you know your targeted market, your niche? So create a profile of yourself everywhere, yes literally everywhere… LinkedIn, Facebook, Twitter, You tube,… share your photos and videos about your products and/or services, make connections, have a blog and be where your targeted market is.
Do you feel confused with all the social media? Or maybe you feel “old fashion” and believe you don’t need to be there or because you are just a small business. Well you should do, from sole traders to bigger enterprises, the social media is here to everyone, and the good thing is it’s free, it is cheaper than the advert you may be paying regularly to your local newspaper.
Would be a waste of money, if you were not using all the free tools that exist on the web. You can have profiles, case studies, portfolios, photos, videos,…available 24/7, all for free!!! If you have about 30 minutes per day, you will be able to create your own brand using the social media websites.
There are lots of free information available from the biggest specialist on blogs, websites and through LinkedIn, but If you require help and advice, book a Marketing consultation with us or a workshop for your team as a group.
As a design & marketing specialist, and knowing the best experts in the industry, we can help you do it. Let’s do it together, let us help you create your brand!