We have been creating and redesigning many business identities, making sure they reflect the products or services and stand out from competitors.
Through skill and knowledge, ideas and ability, we have created clear, simple and original images, to embody the core of each business.
We design not just a logo, but we can also help you create your brand. We can design all your marketing material, for traditional and digital use.
Do I need a stationery for my business?
Some of our clients are not sure they need a stationery for their business. We believe that each client will have different needs as their businesses are all different. Let see some case studies together…
Artideas is my business and it will be my first case. I have been using stationery for myself since I have started in 2005. I believe my business image have to be in every document produced, printed or sent digitally, people need to know who I am and what I do, and my business image is my first impression, it will reflect in my presentation skills in meetings and through my documents and promotional material. Things I use:
- business cards – great for networking events, exhibitions and meetings
- letterheads – for my direct mail, I use a similar template for my invoices and proposals/quotations
- bespoke envelopes – my envelopes are bespoke with my logo and watermark in the front and a return address on the back flap. My envelopes will probably not go straight to a bin, at last will make some impression because they will be sent to the right person and will look different from the others.
- email signature/newsletters – two great tools to communicate digitally and excellent opportunities to promote your business image.
- Social Media – I have my business image in LinkedIn and Twitter, I also add my portfolio when possible
- website – great tool to show case studies and portfolio, tells who I am and why you should work with me, gives you testimonials and good samples of work done.
- blog – marketing tips for business, something I have been build up slowly because my clients keep asking me for marketing tips and I have very little time for blogging. I try to write something once or twice a week. I Will get better, this is just the beginning. I am also available for marketing consultations.
Raffles has been crafting kitchens for over 15 years and offer various styles from traditional to contemporary.
They are based in Redhill and work throughout the area including Reigate offering the complete kitchen service for the kitchen of your dreams.
We have recreated Raffles’ business logo and all their stationery, carrier bags, signage
and vehicle decoration.
Stationery they use:
- business cards
- various bespoke envelopes
- compliment slips
- various forms (estimate order, cash sale, delivery note)
Pragma Consultancy’s case study
Pragma Consultancy designs the learning strategies organisations require to deliver their corporate aims and priorities – their approach is unashamedly business driven.
We have recreated Pragma Consultancy’ business cards, email signature and website.
For each website page, we have developed a different illustration, with the business values in mind.
Pragma Consultancy is one of those business that uses email as the right solution for communications. They don’t use direct mail or other stationery solutions. A basic template will be enough for this type of business.
Stationery they use:
- business cards
- email signature
These are two different case studies that will show how different business needs can be.
Think about your business, how important is to use a printed stationery or maybe just a digital version of it?
For more samples and case studies visit our website.
“You have everything you need to build something far bigger than yourself.”
“Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.”
Are you working with the right type of clients or customers, doing work that inspires you and rewards you on every level?
Well, you should be!
The challenge here, is that many small business owners and consultants, are not choosy enough to work for great clients. Instead, they decide to work with pretty much anyone who will pay them. In doing so, they create a cyclical challenge, which many never recover from.
It looks like this
They find themselves doing work for people, who don’t give them the freedom to do amazing work. After a while, the great clients won’t hire them, because they want to hire the ones who ARE doing amazing work.
A reader whose business is really struggling, told me that she will carry on taking whatever work comes her way, because she ‘can’t afford to be choosy’.
After a while she explained what her ‘cycle’, was. She said she was working flat out, doing crazy hours, and so broke that she can’t afford to turn away the low paid work that’s destroying her business. So, she accepts more low quality work and ends up undervaluing her time and doing work that makes her unhappy and pays poorly. The cycle then repeats itself.
Until you decide to take control.
It’s your business: Take control
Sometimes, especially when business is sluggish, it’s easy to forget a few critical facts:
- The marketplace doesn’t set your prices or fees. You do.
- The marketplace doesn’t determine how much unique value you provide. You do.
- The marketplace doesn’t decide who you choose to work with. You do.
- It’s your choice… a choice you make every working day of your life.
At any point, you can choose to draw a line in the sand and do work that matters, rather than work that merely pays. You can choose to operate at the top of your industry or profession, rather than the uninspiring, unrewarding and overcrowded middle.
The key here, is that YOU get to choose… every day.
by Courtesy of Jim Connolly
How selling to businesses differs from selling to consumers:
- When selling to consumers, people are spending their own money. It’s all about value, trust and quality.
- When selling to the employee of a business, it’s about them keeping their boss happy. It’s about them not screwing up. Then, it’s about value, trust and quality.
Your sales pitch and marketing needs to reflect this.
Make it easy for businesses to buy from you
When selling your services to someone who is spending company money, your approach should be to make buying from you or hiring you, as low-risk as possible. They need something from you, tangible or intangible, which supports their decision to buy from you. This does 2 important things.
- It makes them feel more comfortable about buying from you.
- If it all goes wrong, you have made it easy for them to justify their decision to their boss. They see it as a safety net.
Ways to reduce the risk of buying from you include:
- Provide testimonials from named, checkable people.
- Offer guarantees.
- Provide insurance policies.
- Offer risk reversals. (Satisfaction or your money back).
- Show them any awards you have earned.
Value and quality matter
Just because the primary motivation of someone spending company money is to avoid making a mistake, value, trust and quality are still extremely important.
In fact, the better you can demonstrate the quality of your product or service, the more comfortable the prospective client will be about spending the company’s money.
Be a safe pair of hands
My point here, is to incorporate risk reduction into your sales pitch and associated marketing. Show them that you are a safe pair of hands. Earn their trust. Make it so that they know their boss would understand them hiring you, if things went wrong.
If you simply tell them about cost savings or a unique selling point you have, you will achieve far fewer sales. It’s essential to make it crystal clear, that you are a low risk or no risk option.
Shared Kindly By Jim Connolly
I found this article about Google (kindly shared by Jim Connolly) really good, so I am sharing it with you.
If you’re one of many business owners experiencing a drop in search traffic from Google, here are 3 important changes you need to know about.
I’m also going to explain why I believe Google search traffic could be of less importance to your business soon.
The first change: Google changing the rules dramatically and often
For years, business owners have relied heavily on Google to generate online sales or inquiries. They danced the Google dance. They did what Google wanted. They invested heavily in SEO, either financially or by pouring their valuable time into making their site the way Google wanted it.
And it worked. Consistently.
Then something happened!
Google decided to change the rules dramatically and regularly. Suddenly, what worked, no longer worked. What was once within Google’s guidelines, was suddenly outside their guidelines. It’s causing a lot of small business owners a lot of pain, as they fall lower and lower down the rankings.
The best SEO experts are starting to figure out how to work with the new search engine landscape. If you can’t afford the best, it may be some time before the rest of the SEO industry catch up. However, this is not the only reason you may be seeing worse results from Google. It’s not even the most important reason.
Two far bigger changes are happening, which are lowering the value of organic (natural unpaid) search results – even if you manage to rank on the first page.
The second change: Google has made your organic search results less visible
At the same time as Google changed the way it ranks sites, it made those sites that do rank, harder for prospective customers to find.
By burying your organic search results below an increasing number of Google ads. Now, for many valuable search terms, your prospective customers will see a page full of ads from your competitors, BEFORE they see your organic search results. All the results in the screen below are paid ads.
For instance: On my MacBook Pro, I needed to scroll down the screen, past ELEVEN paid ads, to see the first organic search result!
So, even if your SEO gets you the number 1 organic slot on the first page of Google’s Search Engine Results, it may provide fewer sales or inquiries than before, because that number 1 organic search position is buried under so many paid ads.
The third change: Google sends less traffic to sites than before
The third change, is that Google search may be becoming less relevant with fewer people using it. Google search traffic could be 30% down on last year, according to a huge study!
This report from buzzfeed looked at Google search traffic to leading sites, including: The Huffington Post, The Daily Mail, Newsweek, Time, Sports Illustrated and Rolling Stone. In total, the sites it tracked have a readership of 300 million. That’s a lot of data. They found that between August 2012 and March 2013, search traffic from Google nosedived an incredible 30%. That’s a huge drop in such a short time.
However, it was expected. Here’s why!
The rise of social search
It seems that people are now increasingly asking their social networks for recommendations and answers. These networks have added a totally new dynamic, to the way we find information online.
Think about it. Which would YOU trust more:
- A restaurant recommendation from a trusted friend on a social network, who knows what you like.
- A restaurant that appears on Google via a paid ad or simply because they have good SEO.
It’s no contest.
Facebook has invested heavily in Facebook graph search, which was launched in March 2013 and looks set to eat into even more of the Google search user base. Other social networks, including Twitter and Linkedin, have search facilities too, which they are now developing constantly.
Why these changes?
Simple: Google is trying to make as much money as it can. There’s nothing surprising here. It’s a business after all.
Google has a near monopoly on search and is now leveraging that power, to get you to pay them if you want to be found.
Unless… you choose to take control of your Internet marketing away from Google and make SEO and SEM (search engine marketing), just part of your Internet marketing strategy.
Diversify your Internet marketing
This post from 2010 was largely scoffed at, when I suggested people should rely less on Google and use a wider, human focused approach to their online marketing.
Some listened to me. They started building their social networks, created communities around their businesses and stopped writing keyword optimised content for Google – choosing to write for humans instead. As a result, people now talk about their products and services and share their content all over social networks.
That’s an approach I recommend you at least add, to your overall marketing strategy.
In short: Stop relying on Google (or any one tactic) for the majority of your business. Instead, build a community (or tribe). Spread your reach and spread your risk.
You don’t have to ignore SEO, especially if you optimise for search terms, which few competitors buy Google ads for.
Just make sure your online marketing consists of more than keeping Google happy. Too many eggs in one basket is seldom a wise, long term strategy.
Kindly shared by Jim Connolly