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Branding yourself – case study and advice
We have recreated Raffles’ business logo and all their stationery, carrier bags, signage and vehicle decoration.
Raffles has been crafting kitchens for over 15 years and offer various styles from traditional to contemporary. They are based in Redhill and work throughout the area including Reigate offering the complete kitchen service for the kitchen of your dreams.
When we approached them, their logo was not showing who they are or what they sell. The only requirement was to keep the red colour.
So after some deep research about the core of the business, we find out that they got the name inspired by the “Raffles bridge”. So the logo reflects the bridge, water and taps, as the elements related with the kitchens and bathrooms. The squares are a quick reference to the tiles that we see in the kitchens and bathrooms.
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“An amazing and friendly service. Will work with Artideas again and recommend them.”
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Branding yourself…
With our expertise in Brand, Design & Marketing, you can have the best business identity you have been inspired to have. It will reflect your products or services and will stand out from your competitors.
Through skill and knowledge, ideas and ability, we create a clear, simple, original image, to embody the core of your business. Not just designing a logo, but also helping you to create your brand. From here you can have all your marketing material, for traditional and digital use, bespoke and really reflecting what you do and who you are.
Then why not brand or rebrand yourself?
You may be thinking that you are not a designer and don’t know about marketing or social media. Do you know your business? Do you have a business proposition? Do you know your USP? Do you know your targeted market, your niche? So create a profile of yourself everywhere, yes literally everywhere… LinkedIn, Facebook, Twitter, You tube,… share your photos and videos about your products and/or services, make connections, have a blog and be where your targeted market is.
Do you feel confused with all the social media? Or maybe you feel “old fashion” and believe you don’t need to be there or because you are just a small business. Well you should do, from sole traders to bigger enterprises, the social media is here to everyone, and the good thing is it’s free, it is cheaper than the advert you may be paying regularly to your local newspaper.
Would be a waste of money, if you were not using all the free tools that exist on the web. You can have profiles, case studies, portfolios, photos, videos,…available 24/7, all for free!!! If you have about 30 minutes per day, you will be able to create your own brand using the social media websites.
There are lots of free information available from the biggest specialist on blogs, websites and through LinkedIn, but If you require help and advice, book a Marketing consultation with us or a workshop for your team as a group.
As a design & marketing specialist, and knowing the best experts in the industry, we can help you do it. Let’s do it together, let us help you create your brand!
Check out other case studies, testimonials and our portfolio.
Sell them ideas
The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same!
Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to sell the idea of owning an iPhone and living the iPhone lifestyle. It was a product that became more than a phone: It became a statement, about those who owned it.
Sell ideas and capture imagination
Over and over, we see that the most successful people in business focus on selling the idea, rather than the product or service.
For example:
- The most successful web designers do not sell websites. They sell the idea of how a super-effective website will massively increase revenues and profits.
- The most successful restaurants do not sell food. They sell the idea of enjoying a wonderful, memorable, culinary experience.
- The most successful lawyers do not sell legal services. They sell the idea of peace of mind, knowing your legal affairs are being expertly handled.
- The most successful artists do not sell products. They sell the idea of your spirits being lifted, by buying into their art.
- The most successful alcohol brands do not sell you booze. They sell the idea of the lifestyle they have attached to their booze.
Switching from selling products / services, to selling ideas
What is the idea behind the products or services you provide? If you save people money, save people time, make people more productive or make them more beautiful etc – that’s what you need to market to them.
For example, if you sell accountancy services, don’t just list the services you provide and tell them how much you care, then quote a fee. No! Instead, sell the idea of how it feels to know your financial situation is being looked after by experts, who will ensure you never waste a penny. Sell them peace of mind, not features.
Benefits over features
Those who have studied marketing, will know the value of marketing benefits, rather than features. The concept behind selling ideas is closely linked to selling on benefits. Think of the core benefits behind what you offer and sell that idea.
So, instead of a plumber selling her ’60 minute call-out service’, she would say; ‘By responding to your burst pipe fast, I will quickly stop the water damage and limit disruption – so your home will be back to normal in no time!’
In short: Spend some time thinking about the benefits of what you provide. Then, consider marketing the idea behind those benefits – rather than marketing the core product or service itself.
What are your experiences of selling benefits rather than features? Do you already use the ‘sell them ideas’ model? If you have something to say, please share your thoughts with a comment.
Kindly shared by Jim Connolly
Design & Marketing Consultancy and Research
What we do…
Design & Marketing Consultancy and ResearchWe would like to share with you, all the marketing knowledge we have acquired from 15+ years’ experience, working with companies like yours.
Before we start any project, we always spend time researching your company, your competitors and the market you are targeting.
Working with you, can help you improve your marketing strategy, selling more products or services, or generate more leads.
Social Media is a new element in the marketing mix, an excellent and effective business tool for brand awareness and to engage with your customers. Complements marketing campaigns when promoting new products or services.
Get inspired with my great Business & Marketing tips, or…
Call us on 01717763189 or send us an email to info@artideasdesign.co.uk and we will call you back.
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Visite our website for case studies, testimonials and portfolio.
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